Meitu Technology, Inc. Company Profile

Meitu Technology, Inc. (previously known as MagicV, Inc. and MIXVID, Inc.) is an indirect wholly-owned subsidiary of Meitu, Inc. (“Meitu”), which was incorporated under the laws of the State of Delaware on August 29, 2014.

About Meitu

Founded in October 2008, Meitu is an AI-driven technology company that carries "beauty" as its core ideal helps its users to become more beautiful with image products and beauty management services, and assists in the digital transformation of the beauty industry by providing SaaS services.

As of June 2022, Meitu's monthly active users (MAU) reached approximately 241 million. Meitu has overseas users spread across 21 countries and regions with more than 10 million users in each of the following countries/ regions: Indonesia, Thailand, Brazil, Pakistan, the United States, Vietnam, Japan, Bangladesh, the Philippines, South Korea, Malaysia, Iran, Nigeria, Canada, Turkey, Russia, Myanmar and South Africa.

About Meitu’s History

In 2008, the Meitu App for PC was released.

In 2010, Meitu's R&D hub Meitu Imaging & Vision Lab (MT Lab) was established.

In 2011, the Meitu App for mobile phones was released.

In 2012, Meitu's monthly active users (MAU) reached 100 million.

In 2013, BeautyCam was introduced to the market and in addition to photo editing, Meitu started offering real-time retouching when taking photos.

A camera product for international markets, BeautyPlus, was released and reached an MAU of more than 50 million.

Meitu smart phone entered the market by applying its proficient imaging technology to phone cameras, making portrait retouching a standard configuration for the mobile phone industry.

In 2014, Meitu's first video app Meipai was born and Meitu reached more than 200 million MAU.

In 2015, MakeupPlus was brought to offer real-time makeup trial features for users.

AirBrush, software featuring portrait retouching, appeared on the market and succeeded in subscription services for the first time.

In 2016, Meitu witnessed 500 million MAU.

In 2018, new product MeituGenius started to offer virtual makeup looks and accessories trial services for brick-and-mortar stores.

In 2019, Meitu AI Open Platform granted access and started offering professional AI imaging algorithm solutions to clients.

MeituEve was launched. Meitu entered the field of skin analysis offering solutions for the beauty industry.

In 2020, the Meitu Creator Platform (MCP) was launched to construct a sustainable image creator system.

Meitu AI Photo Editing was launched, offering AI editing solutions for the commercial photography industry.

The Meitu App released Meitu Templates feature, allowing users to apply preferred effects with just one tap.

In 2021, Meitu ID Photo was released. Meitu imaging technology provides users with more image services for different scenarios.

Meitu Poster launched, providing services ranging from life to work scenarios.

The Meitu App is available on multiple platforms. Users can log in with their existing accounts and with automatically synchronized information.

Meitu products have been activated on more than 2.4 billion unique devices worldwide, with over 1 billion overseas users.

In 2022, the Wink App launched with Meitu aiming to make video editing as easy as image editing.

Meitu VIP Subscription services surpassed the online advertising business and became the largest revenue contributor, entering a new phase of sustainable development of the business model.

Meitu's global subscribers passed the 5 million mark.

About Meitu’s Culture

Mission:Make beauty accessible through technology

Values:Be inquisitive and practical(Be humble and seek truth from facts) Motivated to win(Aim high and hit)

About Meitu’s Team

Mr. Wensheng CAI – Founder and Chairman of Meitu

A renowned angel investor who invested in popular Internet companies

Mr. Zeyuan WU (also known as Xinhong WU) - Founder and CEO of Meitu

Founded Meitu, Inc. in Xiamen in October 2008

Mr. Gary NGAN - Chief Financial Officer and Company Secretary

Responsible for overall financial management, strategic investment, investor relations and company secretarial matters

Susan Wang-Chief Operating Officer

Monetization strategies and innovation ecosystem

Ms. Na SHI - Chief Human Resources Officer

Responsible for overall human resources and administration management